Ethical SEO for Counselors Effective Marketing

Explore the ethical complexities of SEO strategies in counseling practice marketing. Presenters will offer current research and insights into prioritizing integrity while enhancing online visibility. Attendees will gain practical knowledge to responsibly apply SEO techniques, ensuring ethical marketing practices that are aligned with client well-being and trust. 

Learning Objectives: 

1. The participant will understand the ethical implications of SEO practices in counseling practice marketing, discerning between strategies that prioritize integrity and those that may compromise professional standards. 

2. The participant will acquire knowledge of effective SEO techniques tailored to counseling practice marketing while maintaining ethical integrity, enabling them to enhance online visibility responsibly. 

3. The participant will learn to evaluate the alignment of SEO strategies with ethical principles in counseling practice marketing, enabling them to make informed decisions that prioritize client well-being and trust.

Speakers:

Kate Walker, Ph.D., LPC-S, LMFT-S, Kate Walker Training

Jennifer Fairchild, MA, LPC Associate